Moonfare · LinkedIn Campaign & White Paper
Cycles, Shocks & Diversification.
LinkedIn video ad campaign promoting a white paper on private vs public markets. I developed the video concept, wrote the script and the download landing page.
LinkedIn · Paid Video Ad
The hook that stopped!
A paid LinkedIn video targeting high-net-worth investors and wealth managers. I wrote the script and shaped the creative direction, distilling the white paper's core insight into one idea that made the audience want more.
LinkedIn · Paid Video Ad
The insight that resonated.
A second video ad running on LinkedIn, built around the same white paper insight. The post copy leads with a provocation — testing whether the audience believes private markets are truly resilient.
LinkedIn · Carousel Ad
The data made visual.
A carousel ad breaking the white paper's key data points into swipeable slides, each one building the case for private markets over public. I wrote the copy for each slide, turning dense research into a compelling scroll.
Moonfare Website · Landing Page
From scroll to sign-up.
The video drove traffic here. Visitors downloaded the white paper by completing a form, capturing name, email and investor profile for CRM follow-up. I wrote the page copy to reinforce the video's promise and reduce friction at conversion.
White Paper · Content Marketing
The substance behind the story.
A 20-page research report comparing private and public markets over 25 years. I read it, found the sharpest insight, and built the entire campaign around it. The data does the persuasion. My job was to get people there.