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Campaigns & Craft

  • A man with a beard and mustache wearing a beige baseball cap looks off to the side with a thoughtful expression, with trees and blue sky in the background.

    Inflation Never Retires

    FT press ad turned full campaign. I wrote the headline and copy, and developed the concept across social, landing page and thought leadership.

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  • Cover of a report titled 'Cycles, shocks & diversification' showing a person surfing a wave in the ocean during overcast weather, with the logo 'Moonfare' and the subtitle 'Private Markets Research'.

    Cycles, Shocks & Diversification

    LinkedIn video ad campaign promoting a white paper on private vs public markets. I developed the video concept, wrote the script and the download landing page.

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  • A person walking on a tiled sidewalk, casting a long shadow, with a "Moonfare" logo overlay in the center.

    Moonfare — CEO Brand Film

    Video introducing Moonfare and its mission, featuring the company's CEO. I wrote the script and helped direct the CEO's on-camera performance.

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  • A group of adults and children gathered around a table outdoors under trees, sharing a meal. The table has a white tablecloth, and there are apples, a yellow cup, and various dishes, suggesting a picnic or outdoor dining event.

    Moonfare Private Office Brochure

    B2B2C brochure targeting single family offices. I wrote the copy end-to-end and managed all stakeholder, legal and compliance reviews.

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  • Front page of the Financial Times newspaper from April 17, 2023, featuring headlines about Sudan conflict, UK deposit guarantee scheme, China's Belt and Road Initiative, and financial markets.

    Think Outside The Stocks

    B2B2C brochure targeting single family offices. I wrote the copy end-to-end and managed all stakeholder, legal and compliance reviews.

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  • A man in a suit sitting on a green armchair in a modern, well-lit office or living room with a wooden wall and large window in the background.

    Secondary Market Video

    90-second brand film scripted and developed for investor education and paid social distribution.

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  • Blue background with white text asking if millions are needed to invest in private equity, and Moonfare logo in bottom right corner.

    How it works video

    Full suite of event collateral: brochures, signage, keynote messaging and event guide copy.

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