Senior Copywriter & Brand Lead · Financial Services
22+ years turning complex financial products into campaigns that build trust, drive conversion and make brands unforgettable.
Years' experience
Years at Moonfare
Brand reach
About Me
I'm a senior copywriter and brand lead with over two decades spent in financial services — an industry where every word carries regulatory weight and where clarity is the most powerful creative tool you have.
Most recently, I spent four years at Moonfare, shaping the voice of one of Europe's leading private equity investment platforms — from investor communications and CEO thought leadership to global ad campaigns and product launches.
Before that, I've worked across a broad portfolio of global brands, developing tone of voice systems, advertising messaging and content strategies that cut through the noise of a crowded, regulated marketplace.
I believe great financial copywriting isn't about dumbing things down — it's about making sophisticated ideas feel intuitive, inevitable and trustworthy.
Expertise
Brand Voice
Tone of voice systems, brand guidelines and messaging frameworks for regulated industries.
Advertising
Integrated campaigns across print, digital, OOH and social for financial brands.
Investor Comms
Fund updates, LP reports, CEO letters and thought leadership for private markets.
Content Strategy
AI-enabled content workflows, editorial planning and SEO-informed copywriting.
Email & CRM
Lifecycle campaigns, nurture sequences and performance-driven email copy.
Executive Comms
CEO keynote speeches, LinkedIn content and executive positioning narratives.
Selected Work
Moonfare · Print Campaign
Full-page press campaign repositioning private equity investment for a broader, high-net-worth audience.
Moonfare · Display Advertising
Multi-format digital display campaign across Google and programmatic networks.
Moonfare · Email Marketing
Seven-part welcome series turning qualified leads into first-time investors.
Moonfare · Social Advertising
Targeted B2B social campaign driving qualified investor registrations via LinkedIn.
Moonfare · Video
90-second brand film scripted and developed for investor education and paid social distribution.
Previous Brand · Event Collateral
Full suite of event collateral: brochures, signage, keynote messaging and event guide copy.
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Brands I've shaped
Let's Talk
I'm currently seeking my next senior copywriter or brand lead role in financial services or global brands. Open to permanent, contract and freelance engagements.
your@gregcohen.ai Send me a message