Previous Brand · Event Collateral
How it works video
Full suite of event collateral for a major annual investor conference. Scope included: event theme and naming, keynote messaging framework, printed programme, banners, directional signage, delegate pack copy, speaker briefing documents and post-event follow-up communications.
LinkedIn · Paid Video Ad
The hook that stopped!
A paid LinkedIn video targeting high-net-worth investors and wealth managers. I wrote the script and shaped the creative direction, distilling the white paper's core insight into one idea that made the audience want more.
LinkedIn · Paid Video Ad
The insight that resonated.
A second video ad running on LinkedIn, built around the same white paper insight. The post copy leads with a provocation — testing whether the audience believes private markets are truly resilient.