Moonfare · Press & Integrated Campaign

Inflation Never Retires

FT press ad turned full campaign. I wrote the headline and copy, and developed the concept across social, landing page and thought leadership.

A man in a beige cap is smiling outdoors, with green tree branches and blue sky in the background. The image promotes private equity for pension investments, with the text 'Inflation never retires. Think private equity for your pension.'

Moonfare · Press & Integrated Campaign

Ad only

Front page of the Financial Times newspaper dated Wednesday, April 16, 2025, featuring headlines about Wall Street's market surge, various financial stories, and an advertisement at the bottom right with a man wearing a cap.
Front page of the Financial Times newspaper dated Wednesday, April 16, 2025, featuring headlines about Wall Street's market surge, various financial stories, and an advertisement at the bottom right with a man wearing a cap.

Moonfare · Press & Integrated Campaign

Ad in the FT

Advertisement for Moonfare private equity investment platform with the slogan 'Inflation never retires.' a man wearing a beige cap is outdoors, with a couple of trees and a blue sky visible in the background.

Moonfare · Press & Integrated Campaign

Social ad on LinkedIn