Moonfare · Press & Integrated Campaign

Think outside the stocks

FT press ad turned full campaign. I wrote the headline and copy, and developed the concept across social, landing page and thought leadership.

Front page of the Financial Times newspaper with headlines about Sudan conflict, UK bank reform, China's Belt and Road Initiative, and financial markets, including a central image of a city with smoke rising from buildings.
Front page of the Financial Times newspaper with headlines about Sudan conflict, UK bank reform, China's Belt and Road Initiative, and financial markets, including a central image of a city with smoke rising from buildings.

Moonfare · FT ad

Think outside the stocks FT ad